How should I improve my funnel and which colors are best for conversion?
With reference to the following articles on conversionxl: http://conversionxl.com/which-color-converts-the-best/ http://conversionxl.com/ux-hacks-to-increase-revenue/ While it is not necessarily about whether Red is best or Green or Orange, it highlights that Call to action is more important than a colour A color is more important than having none From experience, I'd have to say if you can split test different colors separately to a different design then you will be able to choose colors you like ! With the improving of a checkout purchase funnel, it is fairly standard fair: Save Orders Save Customers (though don't "make them" create an account - https://www.youtube.com/watch?v=3Sk7cOqB9Dk Save Credit Cards (be aware of your PCI requirements) Don't have cryptic error messages (break it down, is it wrong, invalid, unkown) Layout the screen in an appropriate manner for different devices (responsive is clear the best design pattern here). Ma