How should I improve my funnel and which colors are best for conversion?

With reference to the following articles on conversionxl:

http://conversionxl.com/which-color-converts-the-best/

http://conversionxl.com/ux-hacks-to-increase-revenue/

 While it is not necessarily about whether Red is best or Green or Orange, it highlights that
  • Call to action is more important than a colour
  • A color is more important than having none

From experience, I'd have to say if you can split test different colors separately to a different design then you will be able to choose colors you like !


With the improving of a checkout purchase funnel, it is fairly standard fair:
  • Save Orders 
  • Save Customers (though don't "make them" create an account - https://www.youtube.com/watch?v=3Sk7cOqB9Dk
  • Save Credit Cards (be aware of your PCI requirements)
  • Don't have cryptic error messages (break it down, is it wrong, invalid, unkown)
  • Layout the screen in an appropriate manner for different devices (responsive is clear the best design pattern here). 
  • Make sure your site is optimized for the most common usage
  • Automate the backside off everything (making money while you sleep is the key)
  • Speed - the lads at google are all over that https://developers.google.com/speed/pagespeed/?hl=en
  • Security - again, everything should be on SSL now, even my gran knows how to check an SSL certificate.

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