dagrek

Card Abandonment processes and the law We've all been on a website, added something to cart, maybe even started the checkout where you (gasp) put your email or cellphone and are about to pay when ... life gets in the way. Now, what happens next... the busy marketer on the website has been in contact / went to lunch with a cool start up which has learnt how to capture keystrokes on the web page and has unknowingly to you saved your details to a 3rd party system in possibly another country with different laws, and different protection. The plan... hit you up with a marketing email phrased as an cart abandonment, even may through in a 10% discount code. What does GDPR have to say about this? Who knows, probably something - but it's a long document. What does the busy marketer have to say? Nothing, wasn't aware it was a problem, that guy I met lunch said it was good and it only costs me $1500 a month and he said I could get 10 times my investment back. Let's loo...

Is it the SPF? Is it DKIM, SNDS or JMRP, its DMARC right, no wait.. damn, just who knows.  So your trying to send an emails a lot, or an bulk email and whoops, it's not right. Anyway, here's the 10 point plan that can help Step 1 SPF Make sure your SPF only lets who you say can send email on your behalf. Step 2 DKIM DKIM (Domain Keys Identified Mail) - bit tricky and hard to handle the responses, but if there google will love you especially at the their postmaster tools area  https://postmaster.google.com/ . Step 3 SNDS and JMRP SNDS (Smart Network Data Services) & JMRP Junk Mail Reporting Program- this is sort of the same thing now. Step 4 DMARC Yep, that too - Domain-based Message Authentication, Reporting & Conformance Step 5 Static IP If you can, get your own IP, take it slow and warm it up and don't let anyone else use it. Step 6 Wait, where did I get these emails? Your going to ensure that as you build your list that it grows properl...

The question Suppose you have a listing page/ search results screen. Suppose you have dozens of reviews for your products. Should you pop those said reviews on the listing page? After all the listing page is even more dull and less likely to change than the product, so wouldn't reviews be great in there? The desired result At the end of the day, the main reason for reviews and rich snippets on Google SERP is .... to get people to click through. Facts: The most important factor for organic traffic is SERP ranking CTR on paid search DOES NOT impact SERP rankings. Stars/ price rich snippets will impact CTR So mainly if a listing page may not have rich snippets, then you won't get data structure (outside of things like site links) Unknown Facts It's a general hypothesis that bounce rates, time on site and conversion rates impact the best user experience. So, if users click onto a site because of compelling rich snippets and then awe sucks that's crap, b...

I'm always after bulk checking of URL status and what should/ shouldn't be happening on a site, given all the redirects/ logic/ status of products etc. headmasterseo.com/  is a great tool that can quickly check URLs in bulk for status code, redirect details, response time, response headers and HTTP header fields. Free for 500 urls and really not that expensive for bigger plans. Bear in mind, it can crash servers due to the way it seems to run in parallel, so if your server has unknow exposure to this, your boss won't be happy as you'll have just DOSd the live site!